I Love Penang Brand 2009 - is set to promote Penang born brand & Penang international brand operated by Penangites. Endorsed by the Penang Tourism Development, Cultural, Art & Heritage Minister.
The concept of promoting Penang brands arises back in 2008, which we held the inauguration event on 11 - 13 July 2008. Many Penang brand owners finds that to promote their own brand, it involves a higher cost of publicity or budget constrain. Hence the results varies from the various channel of branding.
I Love Penang Brand event is design specifically in combining brand owners through this event while bringing down the cost of branding exercise.